Marketing Services and PR
Buying decisions are reached in a series of stages, and for a number of reasons. Firstly, people only buy when they are aware that a particular product or service exists. For example, there was no demand for a bagless vacuum cleaner until James Dyson invented one and then created demand for it. The demand for rapeseed oil as a culinary product occurred only after it was endorsed on television, advertised and written about in foodie magazines then seen in supermarkets and delicatessens.
There are numerous examples of how demand follows supply and how marketing and PR can take a product or service from ground zero to the pinnacle of success. We work with our clients to create awareness and to create desire - we excite the buying public about what it is you do or make.
Marketing and PR work hand in hand, and all our other services, such as brand development, photography, copywriting and graphic design flow from the initial marketing and PR strategy.