Shropshire County PCT

Shropshire County PCT

Result

Shropshire County Primary Care Trust briefed Alpha to create a public information campaign to reduce the prescription of antibiotics. Overuse leads to a lack of effectiveness and patients often request a prescription when suffering from minor illnesses. This was a multi-media campaign including buses, billboards, posters in pharmacies, stickers on prescriptions and a landing page for the website.

We created “Immunity in the Community” to communicate the message that, by building up their own resistance without antibiotics, people could help to protect the whole community. The campaign resulted in a 23% reduction in antibiotic prescriptions over the next quarter.

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