Molly’s Mixes – Dairy Free Baking Kit
We were approached by the founder of Molly’s Mixes to help create child friendly packaging for a dairy, egg and soya free cup cake baking kit. Children that suffer with dairy intolerance often have never had the opportunity to enjoy simple things such as a birthday cake. When the founder’s daughter was diagnosed with it she decided to create a recipe for cake which could be enjoyed by all children and made by parents and children alike.
Molly’s Mixes already had a brand identity which we worked to as a guide to influence the style of packaging. We designed the packaging with children in mind, creating a fun and interactive piece. The cupcake illustrations are designed to be coloured in and cut out to use as cake toppers.
The nutritional information was supplied to us and we designed the layout according to the EU Food Information Regulation 2014.Back to Portfolio