Kevin approached us at the early stages of developing his ‘CleverstiX’ brand. He had already secured an agreement with RAON to be the sole UK distributor of the very clever child development chopsticks. Kevin had also secured license agreements with popular children’s cartoon characters and engaged with Alpha to help him create packaging suitable for the UK market. The chopsticks themselves are designed for children to help them get to grips with eating using the utensil.
We worked with Kevin to develop packaging designs under the strict license agreements for characters such as ‘Po’ the panda from DreamWorks’ ‘Kung Fu Panda’ and ‘Kitty’ from the ‘Hello Kitty’ Sanrio cartoon.
We also developed a sales brochure and a generic, branded piece of shelf ready packaging which could be used across the whole range of branded CleverstiX chopsticks. Kevin also received PR training by Alpha to show him how to write for PR and engage with editors.