Six Hungry Sons pie range launched
The new Six Hungry Sons pie range was launched this week in Sainsbury’s. We designed the brand for W. A. Turner, the largest independent suppliers of high quality own label sausages, pies and quiche to the major supermarkets. This brand is a departure from the own label work we normally undertake for our client and it gave us the chance to create a style without the restrictions of corporate guidelines. The images on the packs were sourced from a private collection giving a uniqueness and quality that could not have been achieved using stock images. Part of the process was to register the name and logo as a trademark. We aim to build on the success of our retail work during 2012 and seek to work with both large and artisan food producers throughout the UK and the EU.