Kevin Nester Director

My Specialism is Route to Market Consultancy
The route to market is the most important part of any product’s journey but probably the most neglected, overlooked and disliked part of the NPD (New Product Development). You may have the best product in the world but unless you can communicate the benefits of the brand and sell your product to wholesalers, retailers or direct to end users your business isn’t going anywhere. Alpha can help with all of the stages listed below from brand positioning/creation to selling to buyers in order to get listings with wholesale and retail distributors.
 Brand positioning, creation and development – developing brands that sell
 Product cost / margin structure advice – to meet wholesale and retail margin expectations
 Identify target markets – based on category product gap analysis, production capacity and vision for your
brand
 Develop a robust Route to market Strategy
 Approach /meet / sell to buyers – approach wholesale/retail buyers to gain a meeting or presentation
opportunity with the objective of gaining a listing for your product

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