Marketing

“Free”, “Reduced”, “On Promotion” – win sales but at what cost?

I had a discussion with a psychologist this week about the issue of pricing. We agreed that people, on the whole, are wary of low prices and don’t associate them with quality. On the other hand, we see Sainsbury’s hedging their bets this week in an alliance with Netto that aims to give them a bite at both ends of the market. As they are also price-matching Asda at the same time this looks a bit desperate to me. 

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Alpha Design & Marketing E Newsletter
Is Your Business Prepared For Christmas?

53 Days Until Christmas…

Normally when we talk about Christmas this early on in November we are met with a series of groans, but this is the time of year when businesses should be preparing themselves to make the most out of the busiest sales time of the year.

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Step back and see what happens – but not too far too soon

It may be instinctive to those of us who are business owners, parents or simply adults, to want to step in and help those we are responsible for – to save them from making the mistakes we made or just to save time. Just as there is a spectrum of parenting from over-protective through casual to neglectful, so there are numerous management styles.

I worked with one business owner recently who appointed a manager to run his business, virtually abandoned it for a couple of years then came storming back in because profits had declined. Although he admitted privately that he was at fault for stepping back too soon and taking his eye off the ball, the damage was done in that his team’s confidence was gone and the business suffered the loss of many experienced staff.

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Motivation – it’s whatever turns you on

As a business owner are you driven by achievement, the lust for power and authority or the need to have good relationships? According to David McClelland* these are the 3 main drives and we each possess a combination of them all. A predominance of one of the characteristics over the others determines how we behave at work. Can you recognise yourself in any of these?

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Why do we buy? And how can we use that knowledge to sell?

3 reasons why I love the Vision Express TV ad:

1. The theme is heart-warming and emotional

2. The soundtrack takes me back to when I was a teenager

3. There’s a cute baby in it

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How far can you reach?

It was once said that, unless you create the perfect mousetrap, nobody will beat a path to your door. As I’ve heard the patter of mousey feet and the gnawing of little teeth at night recently, I would certainly beat a path to find that product myself. But domestic issues aside, unless people know what your business is all about, they will fail to trade with you. It’s that simple. We all buy brands we know about and trust; we buy from people and companies we have heard about. And these days, there are so many ways in which your message can be seen and heard.

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5 things I did on Sunday morning

Hello – hope you had a good weekend? I thought I’d share the first half hour of my Sunday with you – just by way of illustrating how work and home life has become integrated – and I don’t mind a bit 🙂

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Alpha Design & Marketing Beyond Dark, Social Media Campaign
How to get more from your social media pages in 2014

Firstly, Happy New Year! I hope you all had a lovely festive break and are now feeling refreshed and ready to take 2014 by the horns!

The start of a new year is often a time of reflection, looking back at the year gone by and enjoying memories of the good times as well as the bad. In terms of business, the bad times are often just as useful as the good as they highlight areas that can be improved. For example, a lot of us have social media pages but we’re not really sure how to best use them. By looking back at lasts year activity you will be able to see what worked well and not so well.

It is important to keep in mind that social media is not to be used as a hard sell. Followers will tune out if all you ever share is sale information or ‘buy this’. Here are some tips to help grow your social media following by engaging with your audience in thought provoking, helpful and exciting ways.

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Shropshire Spice Facebook Page, Alpha design & Marketing, Content Marketing, Social Media, Brand Awareness
Content Marketing – What Is It?

You’ve probably heard about content marketing, but do you know what it is and are you doing it?

Content marketing is a term which refers to creative writing which is shared across different platforms including blogs, social media pages and white papers etc. The idea is that potential clients/customers will find this information useful and therefore generate traffic/enquiries to acquire more custom. Content marketing is not focused on selling, but engaging and communicating with existing and potential customers. By delivering ongoing support, interesting and useful information the customer feels a sense of loyalty and will return or be compelled to begin a long lasting relationship. This is what we call Brand Loyalty.

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