As the private equity backed Graze brand launches in Sainsbury’s we see that the importance of an off-line presence. It will be interesting to see how this goes. Many brands that began with Internet sales have added high street retail to their mix in order to engage with consumers and increase market share. An expensive option? Maybe – but if it’s managed wisely it can pay off.
Fubding is now available to help brands to become retail-ready. Contact us for eligibility details. firstname.lastname@example.org or 07801251767