Alpha Designs Unique Promotion for Sainsbury’s. may 2007
Alpha was commissioned this month to produce a special promotion for Sainsbury’s buyers. Beef suppliers ABP are holding a Best of British event in mid-June at Sainsbury’s head office in London so that senior executives and meat buyers can meet farmers and try new beef products from the Taste the Difference range.
In order to attract the attention of the buyers and tempt them to attend the event, Alpha sourced mini tea chests which were filled with straw in the style of a bran tub or lucky dip.
This ties in with the theme of the day which is to be like a traditional summer village fete. As well as tasting the beef, guests will be treated to entertainment including morris dancers and coconut shies.
The tea chests will hold gift wrapped beef cuts and also a personalised invitation for each of 30 guests.