Great Ness and Just Oil -
two brands, one marketing company april 2008
Two Alpha clients have come head to head as Diamond awards finalists at the Food and Drink Expo this year. Great Ness Oils from Great Ness in Shropshire and Just Oils of Rugeley in Staffordshire both produce extra virgin cold-pressed rapeseed oil for culinary purposes. Both companies have been selected by Heart of England Fine Foods as finalists in the Diamond Awards which are to be judged at the N.E.C. this week
Elaine Nester, managing director of Alpha said, “Both of our clients are competing in the same market with a very similar product.
Every product or service has a unique identity and unique characteristics and even two very similar products can be branded in completely different ways, depending on the consumer group at which it is aimed. We designed brand identities that were very distinctive and which communicated the very different brand values. We are delighted therefore that our two clients have both been selected as finalists in these prestigious food awards. It is also good news that both Great Ness and Just Oil are rapidly gaining recognition amongst supermarket and delicatessen buyers.”
For advice on brand development and presenting products to buyers call Elaine Nester on 01743 236631.