Monthly Archives: Nov 2014

“Free”, “Reduced”, “On Promotion” – win sales but at what cost?

I had a discussion with a psychologist this week about the issue of pricing. We agreed that people, on the whole, are wary of low prices and don’t associate them with quality. On the other hand, we see Sainsbury’s hedging their bets this week in an alliance with Netto that aims to give them a bite at both ends of the market. As they are also price-matching Asda at the same time this looks a bit desperate to me. 

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Alpha Design & Marketing E Newsletter
Is Your Business Prepared For Christmas?

53 Days Until Christmas…

Normally when we talk about Christmas this early on in November we are met with a series of groans, but this is the time of year when businesses should be preparing themselves to make the most out of the busiest sales time of the year.

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