Monthly Archives: Dec 2013

What will you do with the next 8736 hours?

Just look at that lovely 2014 diary – stretching ahead all clean and ready for you. 168 hours in each week to do with as you wish. 8736 hours until you reach Christmas Eve next year. Or don’t you see it like that? Is the diary already blocked out with meetings, obligations, things to juggle, family to care for – do you feel stressed just thinking about it? Well stop right now and give yourself time to breathe. It is YOUR life after all. Provided we are lucky enough to remain alive and in reasonable health during 2014 we have endless choices.

I, for one, aim to avoid wasting many of those hours, days, weeks and months I have before me. Some waste is inevitable, even necessary unless we live like automatons and, as we don’t live in isolation, we are affected by the needs of others. But it’s a good time as the year draws to an end to reflect on the past 12 months and plan what we would like to repeat and what we would like to change in the new year ahead. I read a great blog yesterday that suggested how we might do this.

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Shropshire Spice Facebook Page, Alpha design & Marketing, Content Marketing, Social Media, Brand Awareness
Content Marketing – What Is It?

You’ve probably heard about content marketing, but do you know what it is and are you doing it?

Content marketing is a term which refers to creative writing which is shared across different platforms including blogs, social media pages and white papers etc. The idea is that potential clients/customers will find this information useful and therefore generate traffic/enquiries to acquire more custom. Content marketing is not focused on selling, but engaging and communicating with existing and potential customers. By delivering ongoing support, interesting and useful information the customer feels a sense of loyalty and will return or be compelled to begin a long lasting relationship. This is what we call Brand Loyalty.

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You Cant Win Them All

Two new enquiries so far this week; both from interesting food related businesses. We love the food sector and it accounts for around 80% of our work these days. By tailoring our marketing messages, and the media we use to distribute our messages, we can make sure that when an enquiry comes in, it’s likely to be of interest. This sounds obvious but so many businesses take a shot gun approach and waste time dealing with enquiries that don’t really suit them. As the lead progresses this will become apparent and the potential client will either move on to a more suitable supplier or (which is often worse) they will place an order and become the client from hell.

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